Friday, October 21, 2011

Social Networks : As if they cared..

We used to swim in pool. Now, we swim in the internet. With every person clicking a mouse button in internet – there comes a “piece of information”. With so many and “lead by business motive” social networks – we forget the boundaries of our actual social connection and push things – without a second thought. Who cares – if the audience is your father or a stranger. When you were provided a “wrong” working environment you’ll work wrong. Which is obvious.

In most of the present social networks when we share, nobody cares. Or saying it more precisely nobody cares who we don’t care. Or nobody who doesn’t have similar interest to us cares. I, for example,  care about few people’s update, few bloggers and few site that i visit regularly in the internet. If there were “settings/preferences” to wipe out every other updates in the internet except from those people, sites, interest that I enjoy checking out – I would have checked that option forever.

With such humans as we are in the internet, the only “someone” that always cares about our shared information is the software code that sits in the servers of social networks or sites we use daily to send updates. It parses, analyses and tracks our updates to “discover” some patterns, trending information about us, our actions, our interests and our social connections.  A social network – if provided you complete control of your data, complete control over the interface (UI) and complete control over your actions, can you answer – who the hell on earth would pay the “social network business” if you won’t ? So there comes the targeted advertisement business models. Those tracked information about users is now on sell.  We are getting “noise” because we are stuck in the free but business oriented models of our actual social life online.

The internet was designed to be an open environment. Thoughts about developing an actual social experience online would always be just a thought. Seth’s said, Cities don't die (but corporations do) and I think social networks systems which model social structure online with closed motives will die too. Now or later, sooner better. We will adapt to/use new social networks online but they will have similar issues too.

The existing social model online are not reducing single to noise ratio in the online information flow – they should have but they won’t. With the give everything as free service business models – we users have to compromise on our data, our activities and bear with the targeted/untargeted noise if we use those systems.


Social network can be modeled around actual life’s social structure. There are no technical difficulties. But, no social network organization with business motives will give “that much of real life control over the system” to its user. This is how free of cost social networks will always work. 

However, we have choice. We could stop using social networks or stop expecting as if they modeled/cared our real life social structure online – they never did, and no other social network will ever. We shouldn’t act wrong, because we were given a wrong social  networking environments online. It’s always us, the users, who are responsible and should be about what we share online. If we don’t care about social structure/connections online, how would anyone from heaven believe that we would care about those social connections in real life – in our homes.


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